Brilliantly written, actionable, product-led content that helps you grow
Freelance product-led content writer for B2B SaaS and marketing brands
I tell your story, promote your product, explain your service, and spotlight what makes you stand out with creative writing for your product or website.
Together, we’ll capture your brand’s distinctive identity and create product-led content assets that engage and resonate with your target audience.
Hire me to:
Create high quality content with fewer check-ins and revisions, delivered on time, on brief, and beyond
Strategically weave your product and its use cases into the narrative of your content without looking like you’re ‘overselling’
Enrich your product or website with words that work, recognising readers’ pain points and problems—and providing the solutions they’re searching for
Beat the AI bots with an authentic brand voice, industry expertise, and strong writing skills
Rely on an experienced content writer who’s self-managed and requires little to no editing
TRUSTED BY
I specialise in product-led content for product marketing programs, content marketing projects, and campaigns for B2B SaaS companies in tech and marketing.
My work
PORTFOLIO
Why SaaS businesses turn to product-led growth
Product-led growth is a powerful strategy for any industry, but it really shines when it’s applied within the context of a SaaS company.
July 4, 2022 Article at hotjar.com
Behavioral Analytics in the AI Era + Why VoC Is Queen
How behavioral analytics AI and VoC team up to deliver better user insights.
August 1, 2024 Article at contentsquare.com
The power of getting it wrong: how mistakes reduce human cyber risk
In cybersecurity, mistakes can seem like landmines waiting to derail careers and reputations. Still, despite our best efforts and security protocols, they happen.
August 12, 2024 Article at securepractice.co
Content design: why it matters (and why it's not just UX writing)
Content is anywhere and everywhere in a user interface. However, the quality of your content—and how you present it to your audience—can make or break your product design.
January 6, 2023 Article at hotjar.com
What is design thinking and why does it matter?
A comprehensive overview of design thinking as a problem-solving approach for product teams and managers.
June 16, 2023 Article at hotjar.com
9 SaaS Customer Success Experts Reveal Their Best Advice
SaaS Customer Success experts from around the world, across a variety of industries reveal the #1 practice they actually implemented that made the biggest impact on their work.
January 30, 2020 Article at custify.com
“Madalina is an incredibly talented and resourceful writer.”
She's flexible, eager to learn and take on new challenges, and ready to dig into research projects to ensure her content is expertly written. Madalina's communication is frequent, open, and honest—she gracefully accepts and provides feedback where needed, which is a crucial skill for freelance writers to have.
Tawni Sattler
Content Marketing Team Lead (Editorial) at Hotjar
SERVICES
What I do
Example-rich, in-depth, and actionable content crafted to engage and educate your target audience.
Long-form content: blog posts, how-to guides, lists, and case studies, optimised for customers and search engines alike
Website copy: impactful content that drives clicks and conversions: landing pages, product showcases, product comparisons, and more
B2B ghostwriting: leadership-level writing that positions you as industry experts: guest posts, white papers, and thought leadership content
CONTENT WRITING
Best for SaaS and marketing brands, enterprise companies, and high-level marketing publishers looking to build connections or drive conversions.
Making sure your content always meets high standards, whether that’s editing your first drafts or adding a human touch to AI-generated content.
Editing ensures every piece of content is always:
Error-free and accurate, with no awkward word choices, sentences, or anything else that doesn't seem quite right
Captivating and engaging, that it informs, educates, entertains, and is utterly approachable
Trustworthy and authoritative, boosting your Google E-E-A-T rating
CONTENT EDITING
Best for SaaS and marketing brands that want their content to meet the same high standard of quality, regardless of who produces it.
Updating existing content to add flare and reformat it in new ways that scale your production and distribution, all while minimising the resources required:
Complete rewrites of outdated, underperforming, or unoptimised content that needs a boost with updated search intent, examples, and statistics
Remixing content into various formats, including guides, checklists, infographics, case studies, and white papers that build visibility, traffic, and authority
CONTENT REFRESHING AND REPURPOSING
Best for SaaS and marketing brands looking to revamp their content, reposition themselves, and boost search performance.
“Madalina consistently produces work that exceeds expectations and delivers results.”
She is smart, organised, and has a strong instinct for lateral thinking and understanding complex tasks. She is self managed, understands concepts easily, and turns them into various forms of content. The writing is crisp, clean, and persuasive - qualities that make her an asset for the tech industry. She is a senior, works well without supervision and is very diligent.
George Dita
Product Management Leader and Founder
I’m Madalina, a freelance product-led content writer with a growth mindset
Writer. Marketer. Strategist. A powerful combo for brands looking for product-led content that attracts, educates, and converts.
I join the dots between strategy and selling. Whether that’s energising your content by naturally promoting your product as the best-fit solution to the problems your customers are facing or breathing life into your web copy.
I've worked both as a content marketing strategist and as a writer, leading a team of product-focused growth people. Having both perspectives—plus the wider business context—helps me get to know your product inside out and stay aligned with everyone involved in the process.
My 8+ years writing experience covers a variety of industries, like MarTech, eCommerce, FinTech, and AI/ML. My portfolio includes names you know like Hotjar, Contentsquare, and Creatopy, as well as startups, solopreneurs and social enterprises.
Clients describe me as the ‘content writer who cares’. And it’s true. I’m stoked by your success because when your business thrives, so does mine.
“Madalina has the unique ability (and drive) to deep dive and understand the underlying pillars behind a tech business and project this into the content strategy.”
In other words, not just produce content for the sake of producing content. I knew that when I gave her an assignment, it would be done well and on schedule, every time. I could trust her to take briefs and turn them around on time and to standard.
She was great at coming up with content ideas that were valuable to our business and executed them well, even though some were difficult subjects. She took on challenging assignments that involved extensive research and multiple interviews and completely surpassed my expectations.
Gabriel Cotruta
VP Online & Product Management at Axigen
You provide a detailed content brief that breaks down the key details I need to write.
After reviewing your brief and agreeing upon a deadline, I’ll begin my outlining process, gathering relevant examples, statistics, and research.
Then, I write the initial draft. If I have any questions, I’ll touch base with you. Otherwise, I’ll stay busy writing.
I submit the draft to you and share a summary of my work, notes, comments, and suggestions.
You provide feedback and highlight necessary revisions. For most revisions, I’ll follow up within two business days.
I submit the final draft for approval. Done!
How I work
PROCESS
“She communicates clearly, always delivers on time, and goes above and beyond to create content that delights.”
Madalina raises the bar with every project she delivers. She leaves a trail of strong processes, high-quality standards, truly great work, and valuable relationships that tie everything together. We've collaborated on several assets that involved research, strategy, writing, and editing and the result was always beyond my expectations!
Madalina's mindset and abilities draw from her natural empathy, curiosity, and ability to convey complex information in a way that's persuasive and that resonates. Her incredible vocabulary and nuanced writing style only add to the experience.
Andra Zaharia
Cybersecurity communication manager focused on organic growth
Get in touch
Ready to get started or have questions?
Contact me today and I'll get back to you within 24 hours.